Meet DefineMe, a forward-thinking fragrance enterprise established by Jennifer McKay Newton with a noble purpose: to foster self-esteem and assurance through the power of scent. Our story commences with Jennifer's heartfelt observation of her daughter's challenges, which mirrored struggles she noticed in herself and others. This poignant insight ignited the creation of a brand aimed at making a positive impact on people's lives.

What distinguishes DefineMe from other fragrance companies, is their steadfast dedication to mindful beauty practices. We firmly stand behind the use of natural, organic, and toxin-free ingredients in all our fragrances and products. This commitment mirrors the values of our customers who prioritize sustainability and ethical choices. Our goal is for our customers to feel confident in the products they use, knowing they're making a positive impact on themselves and the environment.

At DefineMe, they affectionately refer to their scent compositions as "scent waves." This term encapsulates the vibrant journey of discovering fragrances. Inspired by the founder Jennifer's sensory expedition, each note within our fragrances unfolds like a gentle wave, gracefully revealing layers in a seamless transition. This innovative concept beautifully captures the fluidity and complexity inherent in our scents, inviting you to immerse yourself in the captivating narrative of each fragrance.

Scent Waves

Harper: Swell: Pink Grapefruit + Neroli. Crest: Bergamot + Honey. Break: Cedar Wood + Amber.

Payton: Swell: Orange Blossom + Petitgrain. Crest: Mimosa + Cassis. Break: Clove Buds + Cocoa.

Sofia Isabel: Swell: Mandarin + Tangerine., Crest: Black Currant + Jasmine. Break: Vanilla + Sugar.

Audry: Swell: Peony + Pink Rose. Crest: Jasmine + Magnolia Blossom. Break: Atlas Cedar + Sandalwood.

Clara: Swell: Blue Violet + Lily. Crest: Hibiscus + Lilac. Break: Powder + Oak Moss.

Delphine: Swell: Lilac + Gardenia. Crest: Ylang Ylang + Freesia. Break: Coconut + Rosewood.

Kahana: Swell: Hibiscus + Delicate Pink Pepper, Crest: Coconut Water + White Orchid, Break: Santal + Soft

Lalawoo: Swell: Pistachio, Marzipan Crest: Toasted Praline, Almond Milk, Caramel Break: Cream Liqueur, Vanilla Bean