100% Pure Skincare & Makeup

100% PURE creates clean, high-performance skincare and makeup using natural, cruelty-free ingredients you can truly trust. Instead of synthetic dyes, their products are beautifully colored with real fruit pigments—think berries, cocoa, and other antioxidant-rich botanicals. Free from harsh chemicals, artificial fragrances, and fillers, each formula is powered by potent plant-based actives and gently preserved with natural ingredients like honeysuckle. With food-grade ingredients, EWG-verified formulas, and mostly vegan options (with the exception of honey), 100% PURE is deeply committed to ethical, sustainable beauty that nourishes your skin and aligns with your values. 🌿