100% Pure is dedicated to creating the purest, healthiest products while promoting compassion, sustainability, and giving back to the global community. Every formula follows strict purity standards—free from harsh or toxic ingredients—and is completely cruelty-free.
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Guaranteed Pure: Safe, clean formulations with no harmful additives.
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Naturally Pigmented: Colored with fruits, vegetables, tea, and cocoa—never synthetic dyes or heavy metals.
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Cruelty-Free: Never tested on animals, always certified cruelty-free.
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Thoughtful Sourcing: Every ingredient is carefully chosen and never animal-derived.
With skincare, body care, and cosmetics powered by plants, 100% Pure proves that beauty can be as kind as it is effective.
They have been featured in Allure, Marie Claire, Daily Mail, Byrdie, and many more.
